International automotive supplier and tyre manufacturer Continental updated its corporate design and claim. The brand’s visual roots were carefully modernised, allowing design and brand story to merge into a coherent whole. The redesign evolved into a scalable brand system implemented across media and applications.

Along the way, we discovered you can’t simply banish a heraldic animal, and the entire team became horse experts …

Continental Redesign

International automotive supplier and tyre manufacturer Continental updated its corporate design and claim. The brand’s visual roots were carefully modernised, allowing design and brand story to merge into a coherent whole. The redesign evolved into a scalable brand system implemented across media and applications.

Along the way, we discovered you can’t simply banish a heraldic animal, and the entire team became horse experts …

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Visual Identity (Creative Direction for Peter Schmidt Group / BBDO)
Client: Continental
Award: Corporate Design Preis 2014, Rebranding