Oral-B iO: A Fresh Take on Brush Head Packaging
Packaging redesign for Oral-B's iO brush heads. The shift from oversized blister packs to compact carton boxes called for more than a format change, it was an opportunity to rethink the entire artwork. Each brush head variant now takes center stage, with distinct visual cues that make it easy for consumers to navigate the range at a glance. A circular graphic element ties the brush head packaging to the handle line, creating a cohesive look across the iO product portfolio.
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Packaging Design, Brand Design, Product Vizualization
Client: Braun Design Studio, Procter & Gamble
Oral-B iO
Packaging redesign for Oral-B's iO brush heads. The shift from oversized blister packs to compact carton boxes called for more than a format change, it was an opportunity to rethink the entire artwork. Each brush head variant now takes center stage, with distinct visual cues that make it easy for consumers to navigate the range at a glance. A circular graphic element ties the brush head packaging to the handle line, creating a cohesive look across the iO product portfolio.
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Packaging Design, Brand Design, Product Vizualization
Client: Braun Design Studio, Procter & Gamble
Before and after the redesign
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