Translating the Oral-B iO brand into a cohesive and scalable packaging system. The shift from oversized blister packs to compact carton boxes called for more than a format change, it was an opportunity to rethink how the brand performs across the product range. Each variant is structured through distinct visual cues that enable intuitive navigation at shelf, while reinforcing a clear and consistent system across the portfolio. A circular graphic element connects the brush head packaging to the handle line, creating a unified expression of the iO product ecosystem.

Oral-B iO Brush Heads

Translating the Oral-B iO brand into a cohesive and scalable packaging system. The shift from oversized blister packs to compact carton boxes called for more than a format change, it was an opportunity to rethink how the brand performs across the product range. Each variant is structured through distinct visual cues that enable intuitive navigation at shelf, while reinforcing a clear and consistent system across the portfolio. A circular graphic element connects the brush head packaging to the handle line, creating a unified expression of the iO product ecosystem.

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Brand Identity, Packaging
Client: Braun Design Studio, Procter & Gamble