Reframing the Oral-B PRO packaging to strengthen product recognition and brand clarity across the range. International packaging design relaunch for Oral-B’s PRO family of electric toothbrushes. The objective was not only to modernise the design, but to sharpen the product brand and create a more distinctive and recognisable system at shelf. A circular graphic element acts as the central organising principle, structuring the visual language across variants. It references the iconic round brush head, doubles as a stylised “O” linked to Oral-B’s brand heritage, and establishes a coherent and scalable system across the PRO portfolio.

Oral-B PRO 

Reframing the Oral-B PRO packaging to strengthen product recognition and brand clarity across the range. International packaging design relaunch for Oral-B’s PRO family of electric toothbrushes. The objective was not only to modernise the design, but to sharpen the product brand and create a more distinctive and recognisable system at shelf. A circular graphic element acts as the central organising principle, structuring the visual language across variants. It references the iconic round brush head, doubles as a stylised “O” linked to Oral-B’s brand heritage, and establishes a coherent and scalable system across the PRO portfolio.

–––
Brand Idenity, Packaging
Client: Braun Design Studio, Procter & Gamble
Team: Diane Preyer, Siri Poarangan