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Oral-B PRO Packing Design

International packaging design relaunch for Oral-B’s PRO family of electric toothbrushes. The goal was to modernise the design, strengthen recognisability and visually sharpen the product brand.

A circle glowing from within serves as the connecting graphic element, staging the product story in three dimensions: it accentuates the iconic round brush head, doubles as a stylised letter O referencing Oral-B’s brand heritage, and reflects the professional, holistic standards of the PRO product family.

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Brand Design, Packaging Design
Client: Braun Design Studio, Procter & Gamble
Team: Diane Preyer, Siri Poarangan

Oral-B PRO
Packaging Design

International packaging design relaunch for Oral-B’s PRO family of electric toothbrushes. The goal was to modernise the design, strengthen recognisability and visually sharpen the product brand.

A circle glowing from within serves as the connecting graphic element, staging the product story in three dimensions: it accentuates the iconic round brush head, doubles as a stylised letter O referencing Oral-B’s brand heritage, and reflects the professional, holistic standards of the PRO product family.

–––
Brand Design, Packaging Design
Client: Braun Design Studio, Procter & Gamble
Team: Diane Preyer, Siri Poarangan
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