As part of a corporate realignment, we evolved Winora’s brand strategy and design. Winora’s founder, Engelbert Wiener, hand-built the world’s first children’s bicycles in 1921 for his two young daughters. This was a small sensation, as there were no mass-produced bicycles for children at the time. He wanted his daughters to experience the joy of cycling and share this unique experience with others. This anecdote contains the core of Winora’s new brand purpose, deeply rooted in the brand’s DNA.

The brand’s new identity becomes visually tangible through a modernised brand mark, a fresher colour palette, a distinctive typeface and a new visual language. In communication, Winora’s attitude is articulated emotionally and compellingly through the brand manifesto “Mobility Code.”

Winora – let’s move

As part of a corporate realignment, we evolved Winora’s brand strategy and design. Winora’s founder, Engelbert Wiener, hand-built the world’s first children’s bicycles in 1921 for his two young daughters. This was a small sensation, as there were no mass-produced bicycles for children at the time. He wanted his daughters to experience the joy of cycling and share this unique experience with others. This anecdote contains the core of Winora’s new brand purpose, deeply rooted in the brand’s DNA.

The brand’s new identity becomes visually tangible through a modernised brand mark, a fresher colour palette, a distinctive typeface and a new visual language. In communication, Winora’s attitude is articulated emotionally and compellingly through the brand manifesto “Mobility Code.”

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Brand Identity, Communication Strategy
Brand Identity, Brand Design, Communication Strategy, Claiming
Client: Winora-Staiger GmbH
Team: Jürgen Huber, Nadja Mayer, Siri Poarangan