Following a multi-stage Europe-wide pitch, the Peter Schmidt Group secured the contract for brand and design management for ZDF, Germany's largest public broadcaster. Alongside developing a design profile for the ZDF broadcaster family, we were commissioned to extend and evolve the existing promotion design system – creating a coherent visual language across on-air, print and digital applications.

ZDF Promotion Design

Following a multi-stage Europe-wide pitch, the Peter Schmidt Group secured the contract for brand and design management for ZDF, Germany's largest public broadcaster. Alongside developing a design profile for the ZDF broadcaster family, we were commissioned to extend and evolve the existing promotion design system – creating a coherent visual language across on-air, print and digital applications.

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Creative Direction for Peter Schmidt Group/BBDO
Client: ZDF