About us

Poarangan Brand Design is an independent brand strategy and design studio based in Frankfurt, Germany. Working with companies, cultural institutions and startups, the studio develops brand positioning, visual identities and design systems.

Projects range from brand design and packaging to editorial and digital applications. Depending on the scope of each project, the studio collaborates with a network of specialists.

Founded and led by designer and brand consultant Siri Poarangan, the studio combines strategic thinking with the development of visual systems characterised by considered and distinctive design.

Approach

We believe good design needs a solid foundation. That's why we always start with strategy, developed closely with our clients, regardless of project size. From there, we develop scalable design systems that give brands a coherent and distinctive identity across every touchpoint.

This approach leads to identities and experiences that are both strategically sound and visually compelling, whether for a global brand, a cultural institution or a startup.

Our experience runs deep in urban mobility, consumer electronics, FMCG, arts and culture, and social brands. But we're equally excited about industries we haven't worked in yet. Getting to the core of a new field is something we love.

Team

As an independent studio, we assemble interdisciplinary teams tailored to each project. This gives our clients the breadth of a large agency with the directness and energy of a small creative team.

At our Frankfurt studio, we work alongside a close-knit team of long-standing collaborators specialising in film production, art direction, editorial and copywriting, ready to bring brand stories to life across all media.

Our network for packaging design projects extends to the Chinese market. Thanks to our local partners in Hong Kong and Shenzhen, we can draw on production expertise from a variety of sectors.

selected Clients

Awards

Red Dot Award (inkl. Best of the Best) / iF Award (Gold) / German Design Award / Corporate Design Preis / European Design Award (Gold, Best of Show) / ADC Award / ADC Bronze / Designpreis der BRD (Gold, Nominee) / Rebrand Award (Gold, Merit, Notable) / Type Directors Club New York / Tokyo TDC Annual Award / DDC Award / Award der Deutschen Fachpresse / 100 Beste Plakate / Die schönsten Deutschen Bücher / Berliner Type / GWA Junior Agency (Silber) / Gutenbergstipendium der Stadt Mainz

Services

DESIGN

Brand / Corporate Design
Naming and Claiming
Tone of voice / Brand Tonality
Packaging Design
Editorial Design
Interactive Design
Service Design
Brand Spaces
Signage/Wayfinding

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BRAND EXPERIENCE
Brand / Corporate Design
Naming and Claiming
Tone of voice / Brand Tonality
Packaging Design
Editorial Design
Interactive Design
Service Design
Brand Spaces
Signage/Wayfinding

STRATEGY

Brand Consulting
Brand Identity
Brand Architecture
Brand Story
Communication Strategy
Content Strategy

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BRAND STRATEGY
Brand Consulting
Brand Identity
Brand Architecture
Brand Story
Communication Strategy
Content Strategy

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COMMUNICATION
Brand Implementation
Brand Guidelines
Brand Management Platforms
Corporate Publishing
Brand Communication
Content Creation

COMMUNICATION

Brand Implementation
Brand Guidelines
Brand Management Platforms
Corporate Publishing
Brand Communication
Content Creation

We'd love to hear what you're up to.

Let's talk

Poarangan
Brand Design

T +49 69 38071467
hello@poarangan.de
Linkedin