The Carton Group brings together expertise from across the European packaging supply chain to develop new services and collaborations in the field of packaging innovation. As the company has evolved from a traditional packaging supplier to become an industry-wide innovation partner, its brand identity has been redesigned to reflect this broader positioning.

The new brand identity translates the purpose 'Beyond Packaging' into a clear and flexible design system. A refined wordmark is combined with a modular set of transformative graphic shapes derived from the brand mark. These shapes serve as graphic containers for images, headlines, and information, providing a flexible foundation for content across presentations, digital communications, and corporate applications. Rather than defining a rigid framework, the identity is conceived as a living system that can evolve and adapt over time.

Beyond packaging

The Carton Group brings together expertise from across the European packaging supply chain to develop new services and collaborations in the field of packaging innovation. As the company has evolved from a traditional packaging supplier to become an industry-wide innovation partner, its brand identity has been redesigned to reflect this broader positioning.

The new brand identity translates the purpose 'Beyond Packaging' into a clear and flexible design system. A refined wordmark is combined with a modular set of transformative graphic shapes derived from the brand mark. These shapes serve as graphic containers for images, headlines, and information, providing a flexible foundation for content across presentations, digital communications, and corporate applications. Rather than defining a rigid framework, the identity is conceived as a living system that can evolve and adapt over time.

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Visual Identity,  UX/UI Design
Client: Carton Group
Team: Benjamin Domjahn, Nadja Mayer,  Siri Poarangan
With: Nicholas Cusan (Arillo), Frederick Hamm (Lowfilms), Arthur Ruppel (Arillo)