For the special editions of the Oral-B iO Series 9, we developed a packaging design that brings the product experience to life through playful illustration.The brush head was repurposed as an oscillating drawing tool, generating textures that give the abstract iO technology a dynamic visual expression. Each edition varies in rhythm, form and density.

The result is a surprising packaging design that makes technological precision tangible, with a look that is unmistakably Oral-B iO.

Oral-B iO – Special Edition

For the special editions of the Oral-B iO Series 9, we developed a packaging design that brings the product experience to life through playful illustration.The brush head was repurposed as an oscillating drawing tool, generating textures that give the abstract iO technology a dynamic visual expression. Each edition varies in rhythm, form and density.

The result is a surprising packaging design that makes technological precision tangible, with a look that is unmistakably Oral-B iO.

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Visual Identity,  Packaging
Client: Procter & Gamble