Agency wob is repositioning itself as a data-driven, creative architect for B2B marketing, connecting technology, data intelligence and storytelling. The new brand design translates this positioning into a coherent visual system built on energy, precision and motion. The sun, long a defining element of wob’s identity, has been reinterpreted and formally linked to the “w” of the wordmark. It radiates bidirectionally, sending impulses outward while concentrating energy inward, making it the dynamic centre of the brand and a hub that enables change, exchange and fresh perspectives.

The Experience Archictects

Agency wob is repositioning itself as a data-driven, creative architect for B2B marketing, connecting technology, data intelligence and storytelling. The new brand design translates this positioning into a coherent visual system built on energy, precision and motion. The sun, long a defining element of wob’s identity, has been reinterpreted and formally linked to the “w” of the wordmark. It radiates bidirectionally, sending impulses outward while concentrating energy inward, making it the dynamic centre of the brand and a hub that enables change, exchange and fresh perspectives.

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Brand Design, Visual Identity, Redesign
Client: wob AG
Team: Tim Bollinger, Siri Poarangan