The concept: At the Samsung Inner Circle business meets the neo-baroque setting of the Bode Museum. Everything is arranged along the central axis, concentrically, focused on the core: the Inner Circle. Conversations are held, networks are forged and space for new ideas is created. On this evening, the guests become part of an interactive art project that combines exhibits from the Bode Museum and the guests’ gestures into a live-changing animation displayed across multiple Samsung Frame Smart TVs arranged as a media sculpture.

Samsung Inner Circle

The concept: At the Samsung Inner Circle business meets the neo-baroque setting of the Bode Museum. Everything is arranged along the central axis, concentrically, focused on the core: the Inner Circle. Conversations are held, networks are forged and space for new ideas is created. On this evening, the guests become part of an interactive art project that combines exhibits from the Bode Museum and the guests’ gestures into a live-changing animation displayed across multiple Samsung Frame Smart TVs arranged as a media sculpture.

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Visual Identity
Client: Cheil
Team: Marco Heutink, Siri Poarangan, Olga Potempa