Pitch contribution to the development of a visual identity for a Thyssen Krupp daycare centre. In line with the centre’s commitment to fostering each child individually according to Reggio pedagogy principles, a design system was developed that celebrates diversity. The signature element of the design system is the custom-designed typeface “Typefaces,” which literally gives a face to letterforms that appear abstract from a toddler’s perspective.

Kleinsteins

Pitch contribution to the development of a visual identity for a Thyssen Krupp daycare centre. In line with the centre’s commitment to fostering each child individually according to Reggio pedagogy principles, a design system was developed that celebrates diversity. The signature element of the design system is the custom-designed typeface “Typefaces,” which literally gives a face to letterforms that appear abstract from a toddler’s perspective.

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Creative Direction for Peter Schmidt Group/BBDO
Client: Thyssen Krupp
Team: Svenja Borchers, Jan Eumann, Sonja Jendrysik, Michael Mehler, Siri Poarangan