Younit is a digital consultation terminal for Winora and Haibike bicycles, launched in autumn 2018 for specialist retailers. Packed with useful information, it complements the in-store experience with smart features such as personalised pre-selection via the Bikefinder and a body scan to determine the ideal frame geometry.

The brand mark translates the name’s core idea of individual units (your unit) into an agile U-formation that references the shape of a hub. Inside the mark, an eye and arrow reminiscent of a compass needle reflect the service’s guiding qualities.

younit – for perfect rides

Younit is a digital consultation terminal for Winora and Haibike bicycles, launched in autumn 2018 for specialist retailers. Packed with useful information, it complements the in-store experience with smart features such as personalised pre-selection via the Bikefinder and a body scan to determine the ideal frame geometry.

The brand mark translates the name’s core idea of individual units (your unit) into an agile U-formation that references the shape of a hub. Inside the mark, an eye and arrow reminiscent of a compass needle reflect the service’s guiding qualities.

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Brand Identity, Naming
Client: Winora-Staiger GmbH / Accell Group
Team: Nadja Mayer, Siri Poarangan