The global leading trade fair for the bike business is reinventing itself in Frankfurt am Main. In 2022, Eurobike positions itself as a vibrant meeting point for the cycling community with a programme that goes boldly beyond the traditional trade fair format. A new key visual and claim mark this new chapter. In vibrant yellow and magenta, the key visual derives from the brand mark and doubles as an abstract bicycle, drawing attention around urban mobility. Its associations range from colon to binoculars to dialogue, making it a versatile projection surface. The double circle works as a graphic element, a container for text or images, and functions as a favicon or app icon.By extending Eurobike’s signature colour palette with a bold yellow-to-magenta gradient, the visual identity takes its next evolutionary step. The new claim, “Hello Future,” is both an optimistic look ahead and an open invitation to help shape the future of mobility. Hello Frankfurt. Hello Future.

Hello Future

The global leading trade fair for the bike business is reinventing itself in Frankfurt am Main. In 2022, Eurobike positions itself as a vibrant meeting point for the cycling community with a programme that goes boldly beyond the traditional trade fair format. A new key visual and claim mark this new chapter. In vibrant yellow and magenta, the key visual derives from the brand mark and doubles as an abstract bicycle, drawing attention around urban mobility. Its associations range from colon to binoculars to dialogue, making it a versatile projection surface. The double circle works as a graphic element, a container for text or images, and functions as a favicon or app icon.By extending Eurobike’s signature colour palette with a bold yellow-to-magenta gradient, the visual identity takes its next evolutionary step. The new claim, “Hello Future,” is both an optimistic look ahead and an open invitation to help shape the future of mobility. Hello Frankfurt. Hello Future.

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Brand Identiy, Naming
Client: fairnamic GmbH
Team: Prof. Jürgen Huber, Prof. Nadja Mayer, Siri Poarangan