A visual identity and brand imagery project developed alongside the global packaging relaunch of the Oral-B PRO family. The work centred on establishing a photographic direction that frames the product as a design-led lifestyle object – clearly differentiating the brand from private label competition at shelf.
A key focus was the visual staging of the range's colour diversity, turning the breadth of the product lineup into a coherent and distinctive brand statement.

A new visual world

A visual identity and brand imagery project developed alongside the global packaging relaunch of the Oral-B PRO family. The work centred on establishing a photographic direction that frames the product as a design-led lifestyle object – clearly differentiating the brand from private label competition at shelf.

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Brand Identity, Brand Communication
Client: Braun Design Studio, P&G
Team: Maiken Laakmann, Siri Poarangan, Diane Preyer
Photo credit people: Gerhilde Skoberne