Having a plan is good. Having Plan F is even better. F as in Fahrrad (bicycle), Fortschritt (progress) and Fachthemen (specialist topics). F as in FAQs and fabulous. As in facettenreich (multifaceted) and flächendeckend (comprehensive). F as in future. Plan F structures existing measures and guidelines, provides a better overview and helps municipalities improve their infrastructure. With a plan. Plan F.

We developed a vibrant design system whose round brand mark evokes location markers and street signs in public spaces. Colourful highlights guide orientation and make topics accessible.

Plan F is funded by the German Federal Ministry for Digital and Transport (BMDV) as part of the National Cycling Plan (NRVP).

Plan F

Having a plan is good. Having Plan F is even better. F as in Fahrrad (bicycle), Fortschritt (progress) and Fachthemen (specialist topics). F as in FAQs and fabulous. As in facettenreich (multifaceted) and flächendeckend (comprehensive). F as in future. Plan F structures existing measures and guidelines, provides a better overview and helps municipalities improve their infrastructure. With a plan. Plan F.

We developed a vibrant design system whose round brand mark evokes location markers and street signs in public spaces. Colourful highlights guide orientation and make topics accessible.

Plan F is funded by the German Federal Ministry for Digital and Transport (BMDV) as part of the National Cycling Plan (NRVP).

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Brand Identity, Naming
Client: Fair Spaces / FixMyCity
Team: Tim Bollinger, Prof. Nadja Mayer, Siri Poarangan, Viagrafik / Lars Herzig