Brand refinement for the bicycle brand Raymon. Structural changes within the parent company became an opportunity to sharpen Raymon’s identity and modernise its visual appearance, with a particular focus on differentiating from sister brand Husqvarna E-Bicycles and making the distinctive Raymon spirit tangible. A new design system with expanded colour gradients and a new typeface gives the brand a fresh visual presence. A new claim, the “Crossover Creed” manifesto and a new communication concept bring R Raymon’s attitude to life: inspiring people to ride, here and now, with no-nonsense bikes built on experience. Raymon. Ride here. Ride now.

Ride here. Ride now.

Brand refinement for the bicycle brand Raymon. Structural changes within the parent company became an opportunity to sharpen Raymon’s identity and modernise its visual appearance, with a particular focus on differentiating from sister brand Husqvarna E-Bicycles and making the distinctive Raymon spirit tangible. A new design system with expanded colour gradients and a new typeface gives the brand a fresh visual presence. A new claim, the “Crossover Creed” manifesto and a new communication concept bring R Raymon’s attitude to life: inspiring people to ride, here and now, with no-nonsense bikes built on experience. Raymon. Ride here. Ride now.

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Brand Identity, Naming
Client: Pierer E-Bikes Deutschland
Team: Nadja Mayer, Siri Poarangan