In collaboration with Büro Schramm, a visual identity was created for the carsharing provider Scouter. By merging the carsharing services Scouter and einfachmobil under the consumer brand Scouter, the brand was to be repositioned and the brand presence consolidated, focused and sharpened both visually and in terms of content. As part of the redesign, Scouter’s primary colours orange and navy were retained and complemented by a fresh, aquatic pastel turquoise, a more distinctive typeface was defined and a new visual language was developed. The centrepiece of the redesigned logo is a stylised infinity symbol formed from the letters c and o, perfectly suited as an app icon.

The Loop

In collaboration with Büro Schramm, a visual identity was created for the carsharing provider Scouter. By merging the carsharing services Scouter and einfachmobil under the consumer brand Scouter, the brand was to be repositioned and the brand presence consolidated, focused and sharpened both visually and in terms of content. As part of the redesign, Scouter’s primary colours orange and navy were retained and complemented by a fresh, aquatic pastel turquoise, a more distinctive typeface was defined and a new visual language was developed. The centrepiece of the redesigned logo is a stylised infinity symbol formed from the letters c and o, perfectly suited as an app icon.

–––
Brand Identity
Client: Büro Schramm
Team: Siri Poarangan, Sebastian Schramm, Stephanie Schramm, Mike Schwarz