Both Sides of the Story 


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Visual Identity,  On-Air Design
Credits: Superblak
Team: Tim Bollinger, Lars Herzig, Maiken Laakmann, Siri Poarangan, K. Ulrich Schneider,  Daniel Schulz

 

The weekly magazine Länderspiegel has been airing in a new design since autumn 2019. With younger audiences increasingly reaching the show’s content via social media and streaming, the complete on-air design, including the logo, was modernised. The brief was to reflect the show’s forward-looking perspective, focusing on the questions that matter to people right now.

Built around the concept of reflection, the on-air design uses a split-screen approach. The dual structure mirrors the show’s dialogic format and lends itself well to presenting complex topics from multiple angles.

Both Sides of the Story 

The weekly magazine Länderspiegel has been airing in a new design since autumn 2019. With younger audiences increasingly reaching the show’s content via social media and streaming, the complete on-air design, including the logo, was modernised. The brief was to reflect the show’s forward-looking perspective, focusing on the questions that matter to people right now.

Built around the concept of reflection, the on-air design uses a split-screen approach. The dual structure mirrors the show’s dialogic format and lends itself well to presenting complex topics from multiple angles.

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Visual Identity,  UX/UI Design
Client: Carton Group
Team: Benjamin Domjahn, Nadja Mayer,  Siri Poarangan
With: Nicholas Cusan (Arillo), Frederick Hamm (Lowfilms), Arthur Ruppel (Arillo)
ZDF Länderspiegel – Logo – Poarangan Brand Design
ZDF Länderspiegel – Logo – Poarangan Brand Design
ZDF Länderspiegel – Poarangan Brand Design –

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